In eastern philosophy, there’s a word for this: leela.

The cosmic play.

The idea that the world wasn’t created out of duty or pressure, but out of joy.

A spontaneous expression of being.
That’s where Spoof comes from.

Not as a name, but as a way of working.
We’re not big on titles. Or job descriptions. Or templates.
We’re artists.

"KALAKAARS"

Makers who never really grew out of the joy of messing around with ideas.
In a world chasing productivity, we chase presence.

We listen to the work before we shape it.

We don’t take ourselves too seriously, but we take the process deeply. 

We do this for the love of it.

And that’s what makes the work stand out.