Danskom didn’t come to us with boundaries.
They came with motion.
Our visual identity is built around the concept of framelessness—the idea that movement, creativity, and identity should never be confined. Instead of eliminating frames, we use frames in motion to show that boundaries are meant to shift, evolve, and dissolve. Every curve, color, and motion was designed to feel alive — shifting between control and chaos, structure and freedom. Frameless, timeless, and constantly in motion.
Danskom didn’t come to us with boundaries.
They came with motion.
Our visual identity is built around the concept of framelessness—the idea that movement, creativity, and identity should never be confined. Instead of eliminating frames, we use frames in motion to show that boundaries are meant to shift, evolve, and dissolve. Every curve, color, and motion was designed to feel alive — shifting between control and chaos, structure and freedom. Frameless, timeless, and constantly in motion.
Danskom didn’t come to us with boundaries.
They came with motion.
Our visual identity is built around the concept of framelessness—the idea that movement, creativity, and identity should never be confined. Instead of eliminating frames, we use frames in motion to show that boundaries are meant to shift, evolve, and dissolve. Every curve, color, and motion was designed to feel alive — shifting between control and chaos, structure and freedom. Frameless, timeless, and constantly in motion.
THE EMBLEM
A downward triangle split by a vertical line, crowned with a circle. Calm above, force below. It’s built to live on product: shoe backs, moulded heels, and technical trims.
THE PRIMARY LOGO
Three parallel lines add pace and structure. Brutalist cuts, tight spacing, and a low centre of gravity keep it grounded. It reads like architecture.
THE TAGMARK
Compact, modular, and ready for apparel, laces, and lockups. Each line, proportion, and margin was worked until it felt inevitable. And then there’s PRO. A word thrown around too easily, but here, it means something.
Not “professional.” But process. progress. Provocation. A reminder that you don’t just wear VaderPro. You’re part of what made it necessary.
THE EMBLEM
A downward triangle split by a vertical line, crowned with a circle. Calm above, force below. It’s built to live on product: shoe backs, moulded heels, and technical trims.
THE PRIMARY LOGO
Three parallel lines add pace and structure. Brutalist cuts, tight spacing, and a low centre of gravity keep it grounded. It reads like architecture.
THE TAGMARK
Compact, modular, and ready for apparel, laces, and lockups. Each line, proportion, and margin was worked until it felt inevitable. And then there’s PRO. A word thrown around too easily, but here, it means something. Not “professional.” But process. progress. Provocation. A reminder that you don’t just wear VaderPro. You’re part of what made it necessary.
THE EMBLEM
A downward triangle split by a vertical line, crowned with a circle. Calm above, force below. It’s built to live on product: shoe backs, moulded heels, and technical trims.
THE PRIMARY LOGO
Three parallel lines add pace and structure. Brutalist cuts, tight spacing, and a low centre of gravity keep it grounded. It reads like architecture.
THE TAGMARK
Compact, modular, and ready for apparel, laces, and lockups. Each line, proportion, and margin was worked until it felt inevitable. And then there’s PRO. A word thrown around too easily, but here, it means something. Not “professional.” But process. progress. Provocation. A reminder that you don’t just wear VaderPro. You’re part of what made it necessary.
Ready to move faster?
GET IN TOUCH
Want to receive latest design trends?
Office
29/31 Sagar Kiran,
Bandra West
Mumbai - 400050
YOUTUBE
BEHANCE
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Ready to move faster?
GET IN TOUCH
Want to receive latest design trends?
Office
29/31 Sagar Kiran,
Bandra West
Mumbai - 400050
Ready to move faster?
GET IN TOUCH
Want to receive latest design trends?
Office
29/31 Sagar Kiran,
Bandra West
Mumbai - 400050