Spoof

VaderPro didn’t come to us with a brief. They came with a point to prove.

They were here to disrupt. Establish a brand that didn’t want to compete with what’s out there, but position itself as the origin. The father.

The name says it all. “Vader”: Dutch for father. And yes, like Darth Vader. Built on control, dominance, and presence. Not loud. Just impossible to ignore.

So we designed their world. Not just a brand, but a system that commands, just the way a father figure does.

Logo. Emblem. Tagmark. Packaging. 360° brand identity.

Every element was designed to move with them, across soles, screens, and stitched seams. Structured. Composed. Quietly superior.

VaderPro didn’t come to us with a brief. They came with a point to prove.

Logo. Emblem. Tagmark. Packaging. 360° brand identity.

Every element was designed to move with them, across soles, screens, and stitched seams. Structured. Composed. Quietly superior.

Three marks. One discipline.

The Emblem
A downward triangle split by a vertical line, crowned with a circle. Calm above, force below. It’s built to live on product: shoe backs, moulded heels, and technical trims.

The Primary Logo
Three parallel lines add pace and structure. Brutalist cuts, tight spacing, and a low centre of gravity keep it grounded. It reads like architecture.

The Tagmark
Compact, modular, and ready for apparel, laces, and lockups. Each line, proportion, and margin was worked until it felt inevitable.

And then there’s PRO. A word thrown around too easily, but here, it means something.
Not “professional.” But process. progress. Provocation. A reminder that you don’t just wear VaderPro. You’re part of what made it necessary.

Three marks. One discipline.

The Emblem
A downward triangle split by a vertical line, crowned with a circle. Calm above, force below. It’s built to live on product: shoe backs, moulded heels, and technical trims.